Throughout working in the business accounting, tax and finance industries, I saw that small business owners were hugely underserved!
Most struggle, searching online or through IRS audits, trying to figure out exactly what they are supposed to be doing for their accounting and taxes, how to get setup right and save money...
The industry just says "Hire a professional" but often people don't have the money for this, and even if they do - it often just doesn't work out!
Solo/small business owners are in a unique business situation, doing most things themselves; they need to be empowered with context, answers to their questions, checklists & templates so that they can make decisions and complete simple tasks themselves - while actually understanding their business finances and decisions!
I'm the host of the Business Finance Coach on YouTube and the Master Your Accounting & Taxes Program. I have a Masters' in Accounting, an MBA and maintain an Enrolled Agent (tax distinction).